Miricyl

role

designer

duration

4 months

team

Callie Rigsbee

Christina Wu
Ginny Wang
Sunny Zhong

background

Out of 1.7 million young people affected by mental illness, 2 out of 3 are not receiving NHS treatment due to mental health stigmas, practical barriers, and lack of awareness.

Tiffany Lau
Callie Rigsbee
Arin Ososanya

Amy La

skills/tools

user research

Figma

objective

Add an interactive, gamified feature to Miricyl's website that increases user engagement with Miricyl's resources.

solution: customizable treatment plans

problem statement

How might we increase user retention on Miricyl's website?

How might we encourage users to spend more time on Miricyl's website, interacting with their resources?

solution

A customizable, interactive treatment plan that is gamified to prompt users to visit the site regularly. Take a diagnostic questionnaire, create a treatment plan, and complete activities to earn Miricyl Mind Miles.

define

Users don't need a reason, they need a resource.

what do users prefer?

iterate

user persona

Lo-Fi Wireframes + Audit

Initial wireframes were created separately in the styles of individual designers. These lo-fi wireframes helped us identify the best path forward.

Each design had features that were aligned with our project objectives, and a few that were ill-suited. The team came together and audited all designs for key features to keep moving forward with, and to eventually compile into a cohesive design.

Refining the User Flow

We utilized selected wireframes to create one cohesive user flow that provided a clear path for directing the user through each of the key features. This helped the team in understanding the journey from beginning to end.